NINA PANTIC • NPT Media

NINA PANTIC • NPT MediaNINA PANTIC • NPT MediaNINA PANTIC • NPT Media
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NINA PANTIC • NPT Media

NINA PANTIC • NPT MediaNINA PANTIC • NPT MediaNINA PANTIC • NPT Media
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NPT Media Founder | July 2019 — present

NPT Media was created to meet the content needs of international clients by providing editorial, hosting, marketing, PR, & television/digital broadcast support.

• Tournament host, broadcast reporter, and stadium emcee for multiple live tennis & pickleball tournaments, including the Dow Tennis Classic, Bronx Open, World Team Tennis, and APP New York Open
• Live commentator & analyst with appearances on Amazon Prime, Tennis Channel, CBS Sports, CNN, CTV, & ESPN+
• Writer & editor for the US Open Program, Tennis Championships Magazine, ATP Tour, World Team Tennis, & the International Tennis Hall of Fame
• Lead editor for A360 Media’s nationally circulated pickleball bookazine

UTR Sports Marketing Director | June 2021 — present

UTR Sports is a tech company with ~100 employees that provides rating and software solutions for tennis and pickleball players and organizers.

• Reporting to the VP, develops marketing content and campaign strategies across web, CRM, social, & video, achieving registration/subscription KPIs

• Executed a full brand overhaul, unifying public-facing content to enhance event & product coverage with revamped videography/photography, blog strategy, & improved PR visibility

• Manages a cross-functional creative pipeline of freelance writers, designers, & video editors to deliver 20+ pieces of weekly content supporting product, events, partnerships, and brand initiatives

• Supports growth of social following across all platforms (an increase of more than 70% in 4 years)

• Leads event media operations & produces on-site content to amplify the company mission & prepare C-suite for public appearances

Tennis Channel Managing Editor | April 2019 — June 2021

Tennis Channel is a sports digital cable & television network owned by Sinclair Broadcast Group covering live global pro tennis tournaments with ~300 employees.

• Managed team of writers & editors for daily coverage of pro tennis across Tennis Channel websites, producing 15+ articles per week
• Executed strategies for content calendar, including interviews, editorial, photo/video, website layout, & social support
• Produced, edited, & hosted the weekly TENNIS.com Podcast, boosting monthly listeners to 50K+ within the first year (a 50x increase)
• Responsible for producing accurate, unbiased coverage of tennis, its players, & key figures

TENNIS.com Managing Editor | September 2013 — April 2019

Website with staff of 10 serving an audience of 1M+ with daily coverage of pro tennis; includes Baseline.TENNIS.com & TENNIS Magazine.

• Created Baseline.TENNIS.com to supplement TENNIS.com by targeting a younger recreational audience, growing Baseline’s audience to 600K+ monthly visitors within the first year
• Managed team of freelance writers to produce 40+ articles per week for both websites
• Oversaw editorial content, website curation, & social media strategy for a combined website audience of 1.5M+ monthly visitors
• Also served as Managing Editor for TENNIS Magazine, a bi-monthly print reaching over 650K+ subscribers internationally
• Lead decision-maker in creating website & magazine content calendar while contributing features & tournament coverage

EDUCATION

• Master’s in Journalism, University of Missouri (2014) 

• Bachelors in English, UCLA (2011)

TENNIS

• Board member on the International Tennis Hall of Fame Emerging Leaders Council

• Member of the 2023-2024 USTA Nominating Committee  

• Achieved career-high WTA ranking of No. 530 

• Played Division I for UCLA 

• 2011-2012 University of Missouri Graduate Assistant Tennis Coach

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